It’s only human to adapt and evolve. Likely, our social media pages are glossier than they’ve ever been because we just learned to take better pictures, tailor more popular posts and carve out our niches. To some degree, we’ve all become good at branding, more sophisticated and less homemade.
But, there is reason why mom’s cooking almost always taste better than any meal at a fancy restaurant. It’s simple and warm, not cloying. I challenge you to go back to your first year on any social media platform. Your posts were probably less calculated and strategic. One of my early posts, read something like: "have a head cold, think I’ll lie down."
People actually posted in the comments section: "are you ok? Need something, I can come by." The platform acting as it was originally designed to do, give people another kind of watercooler to gather around.
I can’t imagine, such a thing would really happen now. On the one hand, we know better than to appear mundane, on the other we’ve also become savvy enough to use our platforms as an extension of our resume, our products, our livelihoods. This might be good for our brands, but who wants to constantly be in a friendship with a sales pitch?